You will hear entrepreneurial leaders and other talking heads (Seth Godin, can you hear me?) telling us to find our niche. As I was watching a Twitter feed during lunch on the day of the manhunt for the (alleged) Boston Marathon bomber, it struck me how unimportant nearly all the voices (tweets) were, at least […]
Tag: marketing
The Best Month Ever
For the independent consultant, marketing does not come naturally for us, unless perhaps you are a marketing consultant. This is because we are technicians by nature, using the definition of technician as described in The E-Myth Revisited, the brilliant book by Michael Gerber. Our websites and blogs are one of the most visible ways in […]
Build Customer Loyalty by Adopting their Vision, Mission, and Culture
For the small consulting firm and independent consultants, building strong customer loyalty can make or break your business. Weak customer loyalty, at the very least, will make the struggle to keep your sales pipeline full a lot more difficult. Strong customer loyalty will provide dividends for years to come. Some of the common approaches to […]
WTF? (Where’s the Facebook?)
If you look for Matrice Consulting, LLC on Facebook.com, you will not find us. If you are looking for Facebook on matricellc.com, this post is the only place you will find it. I am asked or told at least once a week, “Why aren’t you on Facebook? You should be on Facebook”. I am one […]
Self-Promotion is a Good Thing
To establish oneself in the world, one does all one can to seem established there already. – François de La Rochefoucauld Self promotion really gets a bad rap. Exhibit A: Timothy Ferriss From an Amazon review of Timothy Ferriss’ bestselling The 4-Hour Workweek: “His shameless self-promotion and braggadicious style is second only to the undisputed champion […]