You will hear entrepreneurial leaders and other talking heads (Seth Godin, can you hear me?) telling us to find our niche. As I was watching a Twitter feed during lunch on the day of the manhunt for the (alleged) Boston Marathon bomber, it struck me how unimportant nearly all the voices (tweets) were, at least […]
Tag: independent consulting
The Best Month Ever
For the independent consultant, marketing does not come naturally for us, unless perhaps you are a marketing consultant. This is because we are technicians by nature, using the definition of technician as described in The E-Myth Revisited, the brilliant book by Michael Gerber. Our websites and blogs are one of the most visible ways in […]
Build Customer Loyalty by Adopting their Vision, Mission, and Culture
For the small consulting firm and independent consultants, building strong customer loyalty can make or break your business. Weak customer loyalty, at the very least, will make the struggle to keep your sales pipeline full a lot more difficult. Strong customer loyalty will provide dividends for years to come. Some of the common approaches to […]
Naming a New Company
Matrice Consulting just celebrated our ten-year anniversary in August. Looking back, I found that one of the most difficult steps of starting a new company is creating a good name. I formed my company name after watching a trailer for a movie; I merged my first and last names, added ‘Consulting’ to describe what we […]
Why Remote Workers Are More (Yes, More) Engaged
An interesting article from Harvard Business Review arrived in my email this morning that I want to share: Why Remote Workers Are More (Yes, More) Engaged. Two points that stand out to me are: Absence makes people try harder to connect Leaders of virtual teams make better use of tools I agree with Mr. Edinger […]